Privacy Policy

We respect and are committed to protecting
your privacy. That is why we have adopted this Privacy Policy. This
Privacy Policy lets you know how your personal information is processed
and explains data collection and use practices for our website. "Our
website" includes all Web pages, newsletters, discussion forums and
lists and opt-in announcement lists owned and operated by The Company
and each of its wholly-owned subsidiaries. By accessing The Company
site/network, you are consenting to the information collection and use
practices described in this Privacy Policy.

We promise that we will use your personal information only in ways that are compatible with this Privacy Policy as follows:

What information are you collecting and how are you collecting it?


Every computer connected to the Internet is given a domain name and a
set of numbers, that serve as that computer's "Internet Protocol" IP
address. When a visitor requests a page from any Web site within The
Company site / network, our Web servers automatically recognize that
visitor's domain name and IP address. The domain name and IP address
reveal nothing personal about you other than the IP address from which
you have accessed our Sites. We use this information to examine our
traffic in aggregate, and to investigate misuse of The Company site /
network, its users, or to cooperate with law enforcement. We do not
collect and evaluate this information for specific individuals. Our Web
servers do not automatically record e-mail addresses of the visitors.


From time to time, The Company site / network or its advertisers may
send a "cookie" to your computer. A cookie is a small piece of data that
is sent to your Internet browser from a Web server and stored on your
computer's hard drive. A cookie can't read data off of your computer
hard disk or read cookie files created by other Web sites. Cookies do
not damage your system. We use cookies to identify which areas of The
Company site / network you have visited or customized, so the next time
you visit, those pages may be readily accessible. Our advertisers may
also use cookies to ascertain how many times you've seen an
advertisement. Our advertisers and we may use this information to better
personalize the content, banners, and promotions that you see on our
Site. You can choose whether to accept cookies by changing the settings
of your Internet browser. You can reset your browser to refuse all
cookies, or allow your browser to show you when a cookie is being sent.
If you choose not to accept these cookies, your experience at our Site
and other Web sites may be diminished and some features may not work as


The Company site / network and its advertisers may use single-pixel
gif images, sometimes referred to as web bugs or web beacons, to count
Web page accesses and gather some general statistical information. The
Company site / network does not gather personal information through the
use of these images. Our advertisers may use single-pixel gifs that can
track personal information from cookies that may have been previously
placed on a user's computer by an advertiser.


Wherever The Company site / network collects personal information we
make an effort to include a link to this Privacy Policy. We will ask you
when we need information that personally identifies you (personal
information) or allows us to contact you. The personal information we
collect may include your name, title, company or organization name,
e-mail address, phone number, work or home address, information about
your job function, information about your company, and credit card

We may request your e-mail address or mailing address for the
purposes of conducting a contest or to provide additional services (for
example, subscriptions to announcement lists or information about
conferences and trade shows). Participation in contests or other
promotions on The Company site / network is completely voluntary and you
have a choice whether or not to disclose personal information.
Information requested may include contact information (such as name and
shipping address), and demographic information (such as zip code).
Contact information will be used to notify the winners and award prizes.

If you are purchasing something on The Company site / network, we,
and any third party provider, need to know your name, e-mail address,
mailing address, credit card number and expiration date. This allows us,
or third party providers, to process and fulfill your order and to
notify you of your order status. Credit card and e-mail information will
not be shared or sold to third parties for any purpose except as
provided in this Privacy Policy without your express permission.

The Asian Friendly / also offers access to some services that
require registration. We may use your registration contact information
to send notification to you of products and services by e-mail and/or
postal mail. We may share that information with our clients and they may
also send you promotional materials. We may also use your IP address
internally and share it with third parties.

When you sign up for an e-mail newsletter of

you are given the opportunity to sign up for targeted
third-party mailings. Whether or not you want to receive these
announcements is your choice. If you choose to receive an announcement
from a specific distribution list, you will receive commercial messages
from independent third parties that have contracted with The Company
site / network to send messages to the list. You may stop the arrival of
these announcement lists at any time by removing your e-mail address
from the list by forwarding the instructions on the
e-mails you receive.

When you sign up for a discussion forum of
your name or alias is recorded solely for purposes of
maintaining your own account within the forums. This information is not
used to monitor your activity within a forum, nor is it used to identify
you outside The

When you use co-branded services, or those provided by a third party,
within The, your information may be passed to
the co-brand or third party provider and their use of your information
is subject to their applicable privacy policies.

We may from time to time send e-mail announcing new products and
services. If you choose to supply your postal address in an online form,
you may receive postal mailings from or
third party companies.

WILL YOU DISCLOSE THE INFORMATION YOU COLLECT TO OUTSIDE THIRD PARTIES? will disclose personal information and/or an IP address:

To contact you regarding other products and services which may be
of interest to you (including those we may offer jointly with other
companies). At any time, however, you may opt out of such contact;

When required by law or in the good-faith belief that such action is necessary to:

Cooperate with the investigations of purported unlawful activities
and conform to the edicts of the law or comply with legal process
served on The Company site / network;

Protect and defend the rights or property of

of sites and related properties, or visitors to

of sites and related properties;

Identify persons who may be viliating the law,

legal notice and Web site User Agreement, the rights of third
parties, or otherwise misusing The Company site / network or its related

Fulfill a user's order or request;

To process and fulfill your order or notify you of order status;

When we have your consent to share the information;

When you use co-branded services within our network of sites, you
grant us permission to pass your registration information back to that
service partner. Their use of your information is subject to their
applicable privacy policies.

We maintain a strict "No-Spam" policy that means that we do not sell,
rent, or otherwise give your e-mail address to a third-party, without
your consent or as permitted by this Privacy Policy.


The contains many hyperlinks to third party
Web sites. The Company site / network also contains advertisements of
third parties. The is not responsible for the
privacy practices or the content of such third party Web sites or
advertisers. The Company site / network does not share any of the
individual personal information you provide

with the third parties to which The Company site / network
links, except as stated elsewhere within this Privacy Policy, although
The may share general, aggregate data with such
third parties (such as how many people use our Site). Please check with
those Web sites to determine their privacy policy.

If you use The discussion threads, you
should be aware that any personally identifiable information you submit
there can be read, collected, or used by other users of these forums,
and could be used to send you unsolicited messages. We are not
responsible for the personally identifiable information you choose to
submit in these discussion threads. In order to avoid your e-mail
address or other personal information from being gathered and used by
others for inappropriate or harmful purposes, The Company site / network
advises that you should be cautious about posting a real e-mail address
or other personal information to newsgroups, chats, or other public

Please keep in mind that whenever you voluntarily disclose personal
information online - for example through e-mail, discussion lists, or
elsewhere - that information can be collected and used by others. In
short, if you post personal information online that is accessible to the
public, you may receive unsolicited messages from other parties in

Certain media properties of use a shopping
cart feature that safeguards this information by using industry
standard SSL (Secure Socket Layer) encrypted servers. SSL codes the
information transferred between you and the s erver, rendering it
unreadable to anyone trying to intercept the information. Other media
properties of The do not use SSL and thereby do
not offer a secure coded way to transfer information.

Ultimately, you are solely responsible for maintaining the secrecy of
your personal information. Please be careful and responsible whenever
you're online.


We are always seeking to improve our network of Web sites and our
business. In accomplishing these objectives, we may sell a company,
assets or websites or one or more of the companies in our corporate
family may merge with, or be acquired by, another company. In connection
with the foregoing, we may transfer some or all of your information in
order that the service being provided to you may continue or for other
business purposes.


By using The, you consent to the collection
and use of information by as specified above.
We reserve the right to modify this Policy. If we decide to change our
Privacy Policy, we will post those changes on this page so that you are
always aware of what information we collect, how we use it, and under
what circumstances we disclose it.

Please send any questions about The Company's Privacy Policy to: asian @

Please note that your use of Web sites is governed by our Legal Notice.